BRIEF: Promotional ad materials in the form of a kinetic type/motion graphics series + type specimen designed for a studio typography project on a selected typeface.
GOALS: For my selected client, Trilli Type's unique GT Maru, I focused on its features as a bouncy homage to Japan-glish signage with inspiration from bold Swiss design. These motion graphic visuals live as vibrant promotional material on social media and the recipe card type sample as a practical handout at live print events/trade shows.
SKILLS: Typography, Motion Graphics, Product Research, Storyboarding
KINETIC TYPE
Graphics produced using AfterEffects and original copywriting based on GT Maru's website. Each animation showcases the form and function of GT Maru intended for social media advertising/promotion.
On Instagram, the features and multiple weights within GT Maru's font family stand out in the IG feed/search and blend into the bright, energetic feel of GT Maru's design.
TYPE SPECIMEN
This specimen serves as a classic handout given in design and typography fests and events to promote the typeface, its' features, and to stand out beyond a simple paper promotion.
In this scenario, I've chosen to follow a retro Japanese theme centered around GT Maru's tribute to playful Japanese signage. Incorporated on the back side is a recipe card of my personal curry recipe, creating a memorable experience and continuous use case for the specimen in addition to highlighting type and GT Maru's offerings.
